AUSTONE Tires ready for the first round of the European Truck Racing Championship
Darmstadt, Germany, May 2025 – The race truck is branded, the guests are invited and the tension is rising: AUSTONE Tires and the team around truck racer Luke Garrett are in the final preparations for the first round of the Goodyear FIA European Truck Racing Championship on 17/18 May.
AUSTONE Tires have been official sponsors of the Garrett Trucksport racing team in the UK since April. Just in time for the start of the first race, Ari Salah, Head of Marketing for the PRINX Chengshan brand, unveils the new design of the race truck and details of the programme. The first round of the European Truck Racing Championship will take place on 17/18 May in Misano, Italy.
“We are looking forward to celebrating the start of the season together with our business partners from Italy,” says Salah. The VIP programme includes a visit to the pit lane and a meet and greet with driver Luke Garrett.
“It is important to us to have a good time with our business partners and experience the race weekend side by side,” emphasises Managing Director Thomas Wohlgemuth. “From the VIP lounge, we have an excellent view of the track and Luke’s position. Events like these open up new networking opportunities and support the positioning of our brands in key markets.”
Marketing Manager Salah is responsible for the design of the racing truck. The aim was to give a dynamic visual reflection of the identity of the brand, she explains. Overall, she believes that the the brand and the British racing team are ideally equipped for the 2025 season. “If we can finish in the points now, we’ll absolutely be happy!”
About PRINX CHENGSHAN
Prinx Chengshan, founded in 1976, is a modern tire manufacturer with a portfolio ranging from car/SUV/4×4 and van tires to truck and bus tires. The four renowned tire brands Austone, Fortune, PRINX and Chengshan are distributed by Prinx Chengshan. With a total turnover of over one billion euros in 2024 in 169 countries, Prinx Chengshan is one of the top ten Chinese tire manufacturers. The company is committed to driving the future of transport through relentless innovation and sustainable practices. Prinx Chengshan has two large production sites in China and Thailand, as well as three strong distribution centres in China, North America and Europe, with which it is continuously expanding its global presence. Prinx Chengshan Tire Europe manages the business activities on the European continent from Darmstadt.
